I work with CEOs, CROs, and PE/VC-backed leadership teams on three things: diagnosing revenue friction, building operational clarity, and deploying AI in ways that teams actually adopt and sustain. Think of it as having a revenue counselor in your corner.
I'm Alison Sullivan, Principal of Signal & Scale Advisory — a GTM strategy, Revenue Operations, and AI adoption practice for growth-stage and scaling XaaS companies.
I partner with CEOs, CROs, and PE/VC-backed leadership teams — founder-led, PE-backed, or scaling — where I can go deep and do work that moves the needle. Strategy connected to execution, with pragmatism.
My edge is that I've been in the seat. 25+ years across AI, SaaS, product, sales, and revenue operations — operator roles, board directorships, and PE portfolio work. I know what breaks at scale because I've fixed it.
Where I focus with AI: the human edge. Tools and models are increasingly commoditized — the advantage lives in how your people adopt them, adapt with them, and make them work for your specific business.
Engagements are designed around your situation. These are the three areas I work in most.
Five weeks. One focused motion. Measurable outcomes at every gate before you scale.
A curated set of frameworks, best practices, research, and tools — some I've found useful, some I've created. Updated as the space evolves.
The first conversation is always about your situation, not a pitch. If someone pointed you here, I'm glad they did. Reach out and let's see if there's a fit.